Welcome to The Misfit Social
Digital Marketing for Empaths
Welcome to The Misfit Social, offering small business owners and creators expertise in digital marketing through a unique approach centred on genuine human connection and authenticity.

“Digital Marketing success shouldn’t come at the cost of your individuality.”
Services

Strategy
Don’t know where to start? Need a total marketing overhaul? I offer custom strategy sessions for those seeking a solid foundation before they grow. Built across four weeks, collaborate with me on a digital marketing strategy based on your unique business goals, audience, and personality.

Social Media Marketing
I offer a variety of social media services tailored to your specific goals. Seeking a new strategy? Check. Account management and oversight? Check. Perhaps you desire an audit and some guidance. I’m here to help make your social media presence as distinctive as you are and to connect you with the right people.

Email Marketing
Keep your audience attentive without the ever-changing rules and whims of social platforms. I’ll help you build an email marketing strategy that turns casual readers into loyal audiences. Throw in some lead magnets and a sprinkle of automation and you’ve got yourself a nurtured community that you control – no middleman, no unpredictable algorithms, just pure, direct connection.
Introducing
My Story
WHO THE HECK AM I ANYWAY?
I’m Rubi, the creator of The Misfit Social.
This business emerged as my own rebellion against the conformity that stifles creativity and authenticity in business. Digital Marketing success shouldn’t come at the cost of individuality.
I began The Misfit Social after meeting a number of amazing small business owners who all had the desire to find and connect with their audience, but wanted to be authentic in doing so. I’m here to encourage other business owners who may feel the same that digital marketing CAN take a more empathetic and relational approach.

Testimonials
“Rubi has been amazing at helping me re-launch my travel agency under the TravelUn brand in the beginning of 2023. She has been professional, reliable and keen to take the initiative.”
“We are incredibly grateful for her dedication, creativity, and expertise and would highly recommend The Misfit Social to any business looking to elevate their digital marketing efforts”
“Rubi is smart, organised and brings a fresh edge to her creative work.”